On Friday I blogged about how content curation can be used to support thought leadership-building efforts.
Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation in conjunction with blogging, Twitter, etc.
I spoke with Tom Ridlle of CIThread – the company offers a content curation/marketing solution, which I previously reviewed on the Social Fluency blog. He shared some thoughts about how content curation can help; I include an excerpt below, please go to Social Fluency to read more if you are interested in the topic (the funny thing is, only after writing it did I realize that my post citing Tom’s comments was an of example content curation in action!)
Curation means different things to different people…
At a minimum it means finding and presenting third party content that you think will be of value to the communities of interest you are trying to engage. Presenting involves where/how you post it, and what you have to say about it to provide guidance/perspective.
Authentic, external content is the key in connecting/influencing. The level of trust in vendor or media produced material is at an all time low. And now, given an wide range of choices, it’s not necessarily what individuals are now drawn to anyway. Consumers are cynical.
