Just want to alert Flack’s Revenge readers about my post on the Fusion Forum Blog, It is about the habits of highly effective PR people, updated to include tips for social media PR.
Here’s an excerpt:
Blocking and tackling in PR refers
to all those tactics that serve to make sure your client or employer is
covered in the media. These are the day in and day out things you do
over the course of a program. Just like in football, PR blocking and
tackling generally relates to defense and execution, and is less about
shrewd gamesmanship and call playing.
Although
the phrase is sometimes used derisively, to describe unimaginative PR,
there is much to be said for taking a consistent and methodical
approach, and making the numbers work in your favor. At a really basic
level, this means knowing who writes about your space, making sure they
know about you, and then working hard over the course of a program
through routine and repeatable activities to help your stories see the
light of day.
Now, however, many in PR are finding that the comfortable world we once knew is rapidly changing…
Please see my post for information and links that I hope you will find useful.
