Avoiding “Post and Pray” Syndrome, part 2

Just thought I would update my December 2007 post, Avoiding “Post and Pray” Syndrome,  which discussed ways to elevate your content online.

After I wrote that post I happened onto Marketing Ninja’s 7 Reasons why Niche Social Media Outlets are better than Digg (inactive).  Ninja (AKA Aaron Stannard) proposed that niche sites can be a more effective way to submit and vote on your content than Digg:

Digg has an immense amount of traffic and getting landed on the
front page will send a tsunami of new readers to your blog or website,
but getting onto the front page is incredibly difficult.

Getting onto the front page of a smaller, more appropriate niche
portal, by contrast, is much easier, quicker, and ultimately you get a
better return on your time/traffic ratio in the short run.

He went on to list in more detail other reasons why this strategy makes sense, and provided a link to alternative sites.  There are a couple of marketing related sites on his list, including a section for Marketing and SEO.

It sounded like reasonable advice, and since then I have been playing around with sites like Sphinn (inactive) and others.  I also have been on the lookout for social news sites geared specifically for PR audiences.

The only one I have been able to find so far is SpinThicket, which features as they say “News for a Spin Eat Spin World.”  I have been having lots of fun with this site, reading the posts there and submitting my own.

It lets you tag the posts you submit and also categorize them, by topics like “Social Media Disease,” “Tech Spin,” “Publicity Stunts,” Celebrity Train Wrecks,” etc.  Stories with more comments get elevated in the rankings, and it can be instructive to see what types of posts attract more comments.

Anyway, I had been meaning to blog about SpinThicket because I think it is a great site for the growing cadre of PR bloggers, and for people interested in following the latest PR buzz and developments.

I’d be very open to hearing if any of my readers have run across other good niche social news sites related to PR, marketing, and tech PR / Marketing.