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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Startup PR Myths Busted, via NY Tech Meetup
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. … Continue reading
Tell Human Stories when pitching ICOs: John Biggs of TechCrunch
I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on … Continue reading
NewsWhip’s Benedict Nicholson on Social Data to Boost PR
In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading
Posted in PR Tech, Social Media, Tech, Tech PR, Technology Tagged engagement, media relations, PR, social media Comments Off on NewsWhip’s Benedict Nicholson on Social Data to Boost PR
Pan for Media Gold with Newswhip Social Data
I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading
Posted in PR, PR Tech, Tech PR, Technology Tagged earned media, PR, PR measurement, social media, social network Comments Off on Pan for Media Gold with Newswhip Social Data
Pitch about Nothing – Good PR or Con Job?
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along … Continue reading
Facebook Unfriends News, and it’s a Shame
I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading
Posted in In the News, Public Relations, Social Media Tagged Facebook, journalism, media, newsfeed Comments Off on Facebook Unfriends News, and it’s a Shame
ICOs, the new Press Release for a Blockchain World
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading
Posted in Agency news, Tech PR, Technology Tagged bitcoin, blockchain, cryptocurrency, Ethereum, ICO, launch, PR, startup Comments Off on ICOs, the new Press Release for a Blockchain World
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized Tagged hournalism, media, public relations, Silicon Valley, tech industry Comments Off on Tech has an image problem. How do we fix it?
Lin Pophal on the Evolving Role and Field of PR
I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading
Posted in Books, In the News, PR, Public Relations, Reading Files Tagged future of PR, journalism, media, PR, public relations Comments Off on Lin Pophal on the Evolving Role and Field of PR
How Stone Temple Kills it with B2B Marketing Videos
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen, who participated in … Continue reading
Posted in Branding, Interviews, Marketing, PR Tech Tagged B2B marketing, SEO, video Comments Off on How Stone Temple Kills it with B2B Marketing Videos
