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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Shake Up your PR with Creativity & Big Ideas
Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone’s … Continue reading
It Might be the Most Important Word in PR. Can you Guess?
I had a great conversation with Simply Put author Ben Guttmann, as a follow-up to his appearance on our PR, Done & Doner podcast. The reason, in a word: Salience. In the field of PR, it is not easy to … Continue reading
Neal Schaffer on Digital-first Marketing
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal’s new book, Digital … Continue reading
Posted in Podcast Tagged digital marketing, social media Comments Off on Neal Schaffer on Digital-first Marketing
AI Unchained: Tech PR-Brilliant or Baffling?
I saw an article in the NY Times recently that blew my mind. I am amazed it has not gotten more attention. The headline asked: Why is the CEO Bragging about AI Replacing Humans? The article, by Noam Scheiber, says: … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged AI, Klarna Comments Off on AI Unchained: Tech PR-Brilliant or Baffling?
How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
As a PR pro, I love to build buzz for clients; it’s in my veins. Also, I work in the AI space at Fusion PR. We were all quite amazed by the sudden rise of DeepSeek. The Chinese AI vendor … Continue reading
Posted in Campaign Analysis, In the News Tagged AI, DeepSeek, GenAI Comments Off on How Buzz Happens: A Deep Dive into DeepSeek’s Meteoric Rise
AdWeek Says PRs are too Hypey. Here’s what I say
I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading
Posted in PR, Public Relations, Reading Files, Tech PR Comments Off on AdWeek Says PRs are too Hypey. Here’s what I say
It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
It is interesting to note that much of the buzz around Kamala Harris’s media blitz this week centered on her Call Her Daddy podcast appearance. Why was this angle so hot, and what does it say about the state of … Continue reading
Posted in Campaign Analysis, In the News, Podcast Tagged media Comments Off on It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?
How Much is that Puff Piece in the Window?
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue … Continue reading
Posted in Campaign Analysis, Paid media, PR, Public Relations Comments Off on How Much is that Puff Piece in the Window?
Scott and Kara Chime in on the State of Media and big PR Reveals
I really enjoy tuning into the Pivot podcast, hosted by Kara Swisher and Scott Galloway, twice weekly. The two have a great rapport, and cover tech, media and poltical news in a fun and entertaining way. If the names are … Continue reading
Our Songs and Your Tech News – Not So Different
It’s been a fun experience, starting a band (Bobby G and the Bohemians) with friends over the past few years – but it hasn’t been without its challenges. One can best be explained in an anecdote. In my effort to … Continue reading
Posted in Branding, Campaign Analysis, Fun Stuff, PR Tagged band promotion, music Comments Off on Our Songs and Your Tech News – Not So Different
