I thought I would follow-up Monday’s post by tuning my news radar (courtesy MySyndicaat) to the search term "PR and social networking," to explore and share what others have been writing on the topic (in for a dime, in for a dollar I guess).
I found some very helpful posts. I list a few of them below, please see the links in the news radar section to the left for more info:
Brian Solis of the PR 2.0 blog links to and answers Scoble’s question: "Is Facebook the new press release?" ("no"). The post offers a pretty good Facebook primer, and discusses implications for marketing and PR (example: "I wholeheartedly believe that leaving a traditional pitch on the wall of Facebook for all too see is fundamentally a bad idea.")
Blonde 2.0 offers some good advice about building brands with social tools.
The MSNBC "Public Relations 2.0" story (when will the "pet term+2.0" trend just die already?) defines social media (I learned that social networking is a category under the more general "social media" umbrella) and describes PR applications, although it did not have much to say under "Social Networking Sites."
The PodTech site has a great podcast titled: How Social Media is Transforming PR, featuring an interview with Brian Solis on the topic (Brian seems to be all over this subject and has some great things to say). The accompanying blog post links to a manifesto on Brian’s PR 2.0 blog ("manifesto" is actually in the title, it is great when rhetoric comes with such user friendly labels, lest we confuse the info with something less weighty): The Future of Communications – A Manifesto for Integrating Social Media into Marketing.
Seriously, it is a great read and I found it to be very informative. He advocates that marketers must "engage or die" (this sounds like what my wife said to me before we got married).
He further says "What we’re talking about here is how
companies will best manage an integrated communications strategy in the
not too distant future. It is about putting the “public” back in Public
Relations and realizing that focusing on important markets and
influencers will have a far greater impact than trying to reach the
masses with any one message or tool."
It is a pretty wide ranging post covering everything from Twitter, to blogs, to Facebook and more.
Between the podcast and his post, Brian comes at the topic both from a high level, and for those like myself who have had their fill of philosophy, also offers some very specific and actionable advice.
