In my post Death of Media Relations I started a death watch list of “old school” PR tools and tactics that look increasingly out-of-step with some of the changing realities of these times.
Although I did not specifically call out pitching trade show briefings (“Not Dead Yet – feeling Much Better!” as the Monty Python crew might say), I do think they represent an “evil” that is sometimes unfortunately still necessary.
My post Trade Show Briefing Two-step on the Fusion PR Forum blog goes into more detail about the ins and outs of PR trade show tactics. It includes a link to a recent ClickZ article Marketing to the Media about a journalist’s wish list of PR tactics related to trade shows (and beyond).
I invite you to check it out, and share comments on any PR tactics that you feel are getting a bit long in the tooth.
