It is kind of ironic. I have been writing about blogs crossing the chasm into mainstream adoption. Then I saw word just this week that it looks like the SEC will be accepting corporate blogs as another way to meet disclosure requirements for public companies. Previously, companies had to use one of the standard press release distribution services to meet the legal disclosure requirements for getting news out that is considered to be "material" to their stock prices.
(Actually, the way I learned about this is an interesting story by itself. I saw people buzzing about it on Twitter before reading
this on a blog or in the media. Some have said that blogs are a kind
of Amber alert for the media and general public; perhaps micro blogging
tools like Twitter are becoming Amber alerts for the
blogs).
Various people, most notably Sun CEO and blogger Jonathan Schwartz have been encouraging the SEC to make this move.
I also saw this on the TechCrunch. Brian Solis wrote a post (guess he is writing for TechCrunch now… congratulations, Brian!) that poses the intriguing question: SEC to Recognize Corporate Blogs as Public Exposure. Can we Now Kill the Press Release?
Some have said that blogs can be an alternative to traditional press releases and even social media releases for issuing news. I guess this development will probably rekindle the whole social media vs. traditional press release debate.
