In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast.
We talked about Neal’s new book, Digital Threads, and the importance of a digital-first approach in marketing. The conversation covered these points and others:
- Putting the SES (search, email and social media) cornerstones in place.
- Advice for PR teams
- The most critical piece of advice for social media success.
- Should you stay or should you go now? (The incursion of politics into social media – which networks to leave behind and which to join or double down on?)
Neal did not hold back, he spoke candidly about the state of brand engagement on TikTok, Threads, BlueSky, et al, and offered advice to marketers on the best places to focus efforts.
We also spoke about the encroachment of AI on SEO and the kinds of content that can best influence GenAI chat and search emgines (I was gratified to hear that podcasts like this one are good fodder).
Neal, thanks for joining the podcast and sharing your insights.
