I wrote a post for the Social Fluency blog that explains how to get attention for your information: Top Tips for Giving Your Info an Edge
Please see below for an abbreviated version, and visit the link for the complete post.*
As I explained in my post Revenge of the Press Release,
it can help to think of the Web as a battleground of ideas and
information, an environment in which Darwinian rules apply and only the
“fittest” info survives.
It is all about survival of the fittest info. The crowds applies
their wisdom and are a filter, deciding what info is hot. They consume
the info and share it, elevating its ranking and alerting others in the
process.
So, how can you give your info that vital edge? And what steps can you take to
ensure that you get the desired result (i.e. your info is shared and/or
or brings people to whatever the best next step might be?)
Unfortunately, there is no magical “silver bullet” for doing this; there however are some general guidelines I can offer (more details are available under each at Social Fluency).:
Be Brief
Be Loud
Be Sticky
Layer Info
Dress it Up
Know the Buzz Du Jour in Your Space
There’s No Substitute for Hard News
* I thought of a couple of more important points to add:
You need to make sure you use the right keywords in your copy. This will help both human readers and machines (AKA search engines) identify the info as something that is relevant.
Also, it helps to use writing style and forums that are appropriate for the information you’re communicating, and understand ways to share information across the social networks (see Paul Gillin’s excellent post on the last point).
