The NY Times covered the addition of Outcast Communications co-founder Margit Wennmachers to the partner ranks of VC firm Andreessen Horowitz. The article mentioned the dearth of marketing executives in top VC roles, and the importance of PR:
Several other venture capital firms have marketing executives, but few
are at the partner level… Public relations plays a critical role for tech
start-ups, especially Web companies aimed at the general population,
because they have little money for advertising and rely on getting
attention in order to find users, employees and investors.
Perhaps this marks the start of a trend, and we will hear about more PR executives joining VC firms in senior roles.
