PR News’ latest guidebook on Digital PR is now out. I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers.
My post on the Social Fluency blog today includes an excerpt.
Below, I include a couple of links to posts I wrote about MCE in action.
Flack’s Revenge: Twitter as Interview Aid: Fact Checking the Fact checkers
Flack’s Revenge: Multi-channel Engagement in Action
