9 Common Press Release Errors and How to Avoid Them

This week B2Bbuzz featured an article that I wrote on how to make the best use of press releases in support of PR and marketing programs.

The press release has suffered an indentity crisis in recent years.  Some have questioned their continued relevance, and fail to use them to full advantage.

My article argues that press releases should remain an important part of the PR and marketing arsenal, and explains common errors and how to avoid them.  The errors fall into the categories below.

1. Failing to Have a PR Strategy and Plan
2. Issuing Too Few or Too Many
3. Underestimating the Importance of the Press Release
4. Overthinking press releases
5. Striking the Wrong Tone
6. Assuming it is Just About News Coverage
7. To wire or not to wire
8. Avoiding “Send and Pray” syndrome

If this is a subject that you are interested in, I urge you to visit the B2Bbuzz link and read the article.