My monthly column is now live on the Windmill Networking blog.
The first column in the series discussed the benefits of combining social media and content marketing. The second installment suggested new year’s resolutions for content marketers, to help, for example, overcome some of the challenges.
Today’s column offers tips for overcoming what is perhaps the greatest challenge in using social media to advance content marketing objetives: namely, how to draw attention to your content amidst an explosion of media and info choices.
The timing is funny as Fast Company had an article yesterday that said that there’s no shortage of content, but there’s nothing worth reading (see Marketing Emergency).
My article highlights the importance of optimizing story, wrapper and delivery mechanism, and offers the following tips.
- Tell a great story
- Master short forms of communications
- Know the hot topics and where your customers live online
- Stay ahead of the market
- Leverage social and influencer equity
